LandorWe are world-leading brand specialists. Consulting. Design. Experience. Connecting business strategy to brand. Bringing every facet of brand to life.
As the Brand Performance Associate, I stepped into Landor’s ongoing projects with Capgemini, The Coca-Cola Company, Chatham Financial, and more. My work revolved around data modelling, survey design, and market research for prospective clients. I contributed to $2.7M in new business deals under the Brand Performance Team for 2024.
Brand Portfolio Optimisation
Evaluated consumer perception of Cappy vs Minute Maid across 17 markets to support brand positioning and potential portfolio transition decisions.
01
Immersion
02
Fieldwork
03
Data Modelling
04
Strategy Report
Designed and structured consumer surveys
across markets
Synthesised qualitative stakeholder insights
into Miro boards
Supported data modelling and brand fit scoring
Ran multilingual translations across markets
Employee Listening Session
Evaluated consumer perception of Cappy vs Minute Maid across 17 markets to support brand positioning and potential portfolio transition decisions.
01
Framework
Development
02
Platfom
Setup
03
AI-powered
Session
04
Insight
Analysis
Developed question sets on brand perception, values alignment, and career growth
Updated QRE and conducted script testing
Provided testing feedback to stakeholders
Administered a live employee listening session via Remesh
(1,000 participants)